Why is Branding Important to Your Company?

October 31, 2007

You may not have put much thought into how important “Branding” your company actually is. Branding is when people remember your business name and can associate it with your industry without the aid of your advertising being present. We as consumers do not tend to pay much attention to brand names that have become synonymous with our every day lives. By definition a brand consists of a name, a logo, slogan and/or a design scheme associated with our product or service. But it is more than that. It is a symbolic embodiment of all information connected to the product and serves to create associations and expectations around it. More simply put, “your brand is your promise to your customer.” So develop your brand image by giving it a personality or a unique “image” that will stick into the consciousness of consumers. Your business’s perception is what makes customers feel that your company is trustworthy and successful. Branding helps to build your corporate identity and it is derived from who you are, who you want to be and who people perceive you to be.
The keystone to every brand is your logo. Part of the reason why mega corporations spend a ton of money on designing a logo is because it is far easier to remember a picture than a few lines of writing. It’s a fact: people’s minds work with images better. Think about the statement: “Just do it!”. . . . . . Nike flashed across your thoughts, right? I bet there “swoosh” logo made an appearance too. Now ask yourself: How is your branding, is it tied synonymously to your industry? Not everyone is not going to be a Coca-Cola, McDonalds or Nike, but a well designed logo will help you stand out from your competition. You should know that consumers remember simple and they like images to which they can associate positive qualities. Another tip for designing your logo is to make sure it can be read in small formats to be easily placed in any nook or cranny. Also, a good readable font should be considered for your company name. Once you have designed a logo, it is time to make templates and created brand standards for your marketing materials. Remember, you don’t need to be fancy, just consistent. Now go put your logo everywhere and be true to your brand.
You create the ideas; we execute them. From product labeling to outdoor/out-of-home advertising, we work with you to communicate your messages and build your brand. Our goal is to make you look great!