K.I.S.S. – “Keep It Simple Stupid” A Glossary of Printing Terms
Like most businesses, the printing industry has its own unique jargon that gets thrown around and we expect that most people just understand what we are talking about. Now sometimes people do but other times I’m sure they are thinking to themselves, “What is this guy talking about?” Our industry is a very technical one: from print fabrication methods to …
HOW IT’S MADE | High Speed Precision Nameplate Machining
At the Willington Companies, we are no stranger to odd shaped nameplates and parts. The above example shows a part that we made for a customer that only required low quantities along with complex mechanical configurations. Because of the low annual usage, the cost to build expensive compound tools would have been cost prohibitive. The Willington Companies can produce low-quantity, …
Willington Nameplate History
Marcel Goepfert started his career working for a nameplate company in the Springfield Massachusetts area after graduating High School. After working his way up through the organization, Marcel decided that he would take all his personal belongings and sell them in order to start his own business. Willington Name Plate was incorporated in 1965 by Marcel and Sheila Goepfert. This …
Getting the Right Information
We at the Willington Companies consider ourselves to be experts in the specialty printing industry, and after over forty years of experience I believe we’ve earned the title. Of course there might be some difference in opinion out there, but you know what they say about opinions. . . Really I am here to discuss with you the importance of …
Are You Making a LASTING Impression?
It’s a simple question, is your company taking the necessary measures to make a permanent mark on your customers mind? The sad fact is you probably are not and in most cases. . . . the majority of the time it’s not your fault. Just as you wouldn’t expect a nameplate manufacturer to give your engineers pointers on the design …
Willington Nameplate Sets its “LEAN Stake” in the Ground
The Willington Companies started its lean journey two short months ago. On September 11, 2007 we set our stake in the ground and now it’s time for continuous improvement. Willington Nameplate, located in Stafford Springs, CT is a custom manufacturer of nameplates, decals, labels and large format printing; helping you identify, brand and promote your product or business. We have …
THE PUMPKIN PATCH GROWS IN HARTFORD THANKS TO JOHNNY APPLESEED FARMS AND THE RED SOX
HARTFORD – The new “Pumpkin Pick’en Patch” at The Right Place in Hartford is directly related to the success of the Boston Red Sox and their latest World Series Championship. Lisa Goepfert, Director of Social Services for The Salvation Army – Southern New England Division, and devote Sox fan, was attending a get-together in Tolland, Connecticut when she met fellow …
Why is Branding Important to Your Company?
You may not have put much thought into how important “Branding” your company actually is. Branding is when people remember your business name and can associate it with your industry without the aid of your advertising being present. We as consumers do not tend to pay much attention to brand names that have become synonymous with our every day lives. …